GD Video were looking to establish a stronger market presence, and refine their offering to their target audience by creating a service that showcased their clients expertise through video content for promotional purposes. Putting CEOs and Founders stories out into the world to establish themselves in the market.

InTheKnow was created as a brand to take this service offering to the market, of ‘Making Businesses Known’. After market research and a brand workshop, the strategy and visual identity was established. The resulting visual identity utilises a modern look and feel, playful colour palette, character illustrations and hand- drawn elements to infuse the brand with a personal touch.