Nails by Ash is a brand created for Ash, a nail technician based in the North West.

Ash wanted her branding to stand out against local competitors with a clean, quirky, approachable look to create a welcoming, open environment for clients to relax, escape the day to day and focus on finding their voice through expressive, artistic nail designs. 

Establishing the Brand Values of Empowerment, Tranquility and Individuality, visual keywords of Quirky, Flowing and Calm shaped the brand design.