Founded by a team of former Big 4 professionals, Cortus was ready to redefine its brand to better reflect its expertise, ambitions, and unique position in the industry. Their existing identity lacked cohesion and alignment with their future goals, prompting a brand refresh. My role involved conducting interviews and market research, which informed a comprehensive brand workshop aimed at developing a clear strategy. Together, we established core brand values, messaging, and purpose, creating a more compelling narrative that aligns with Cortus’ vision.

The reimagined identity modernises their look while respecting their foundational branding, positioning them as a true challenger brand. The updated visual and verbal identity now highlights their core values of Integrity, Collaboration, and Expertise, ensuring Cortus’ brand resonates strongly with their target audience and supports their growth ambitions.