Helm Commercial work with airports, parking operators and travel partners in commercial management, digital marketing and data analytics. The team were looking to future-proof their visual identity through a brand refresh that represented the dynamic, industry-leading business they had become.
 
After conducting interviews with stakeholders and a brand workshop with the senior leadership team, the brand strategy was created and the concept of the horizon line symbolising endless possibilities and growth felt fitting for the context of the business and the service they provide for their clients. This follows through into the sunrise-inspired gradients, evoking feelings of a new beginning and evolution.