Flexi

Flexi Established in 1976, Flexi recognised the need for a brand overhaul to bring cohesion and relevance to its identity, aligning with modern business goals. I led a market research initiative and conducted one-on-one interviews with key stakeholders, gathering insights to inform a collaborative brand workshop with the leadership team. This process allowed us to […]

InTheKnow

InTheKnow GD Video were looking to establish a stronger market presence, and refine their offering to their target audience by creating a service that showcased their clients expertise through video content for promotional purposes. Putting CEOs and Founders stories out into the world to establish themselves in the market. InTheKnow was created as a brand […]

Cortus Advisory

Cortus Advisory Founded by a team of former Big 4 professionals, Cortus was ready to redefine its brand to better reflect its expertise, ambitions, and unique position in the industry. Their existing identity lacked cohesion and alignment with their future goals, prompting a brand refresh. My role involved conducting interviews and market research, which informed […]

Empowerment Charity

Empowerment Empowerment, a Blackpool based charity, has made a long term commitment to supporting local communities and improving lives. The team were looking to connect with service users through an accessible, approachable visual identity that would feel welcoming and supportive, changing to suit the circumstances of the user. As well as supporting Empowerment with assets […]

Helm

Helm Helm Commercial work with airports, parking operators and travel partners in commercial management, digital marketing and data analytics. The team were looking to future-proof their visual identity through a brand refresh that represented the dynamic, industry-leading business they had become. After conducting interviews with stakeholders and a brand workshop with the senior leadership team, the […]