Nails By Ash

Nail By Ash Nails by Ash is a brand created for Ash, a nail technician based in the North West. Ash wanted her branding to stand out against local competitors with a clean, quirky, approachable look to create a welcoming, open environment for clients to relax, escape the day to day and focus on finding […]

Toolally

Toolally Toolally aimed to reposition its brand to attract both prospective stockists and a younger demographic, especially with a fresh product range and celebrity partnerships on the horizon. With a new emphasis on brand values of Independence, Radiance, and Confidence, we shaped a playful and bold identity that aligned with Toolally’s aim of creating iconic, […]

Cortus Advisory

Cortus Advisory Founded by a team of former Big 4 professionals, Cortus was ready to redefine its brand to better reflect its expertise, ambitions, and unique position in the industry. Their existing identity lacked cohesion and alignment with their future goals, prompting a brand refresh. My role involved conducting interviews and market research, which informed […]

Helm

Helm Helm Commercial work with airports, parking operators and travel partners in commercial management, digital marketing and data analytics. The team were looking to future-proof their visual identity through a brand refresh that represented the dynamic, industry-leading business they had become. After conducting interviews with stakeholders and a brand workshop with the senior leadership team, the […]

Ancestry

Ancestry Collaborating with the Ancestry team and adhering to their established brand guidelines, they required support in developing localised assets tailored for diverse campaigns. This entailed curating imagery that underscored the rich narratives found within their records, which after editing into the brand style led to the creation of hundreds of assets for digital platforms […]